Gan HaHashmal is known as Tel Aviv's district for up-and-coming designers, but Smadar-Pola Azriel, with a jewelry line that sells at Bergdorf Goodman NYC, Colette in Paris, and Harvey Nichols in London, has already gained a heady international reputation. The fact that her Paula Bianco gems still locate a tiny storefront in such a decidedly industrial district is a testament to both the line's cool factor and the bargains that can be found by purchasing directly from Azriel herself.
Several different themes can be found throughout the store, from the selection of scarves, to the rows of tiny gold charms, to the necklaces with alphabet pendents fashioned from old stamps. Perhaps the signature Paula Bianco look, however, is her wide array of jewelry made from antique buttons, ribbons and pearls. Found in the form of earrings, headbands, rings, bracelets, and necklaces, these statement pieces fashion feminine materials into strong designs, establishing the line's perfect blend of soft glamour and tough chic.
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Paula Bianco
12 Harakevet St
+972-3-6850171
www.paulabianco.biz
Images credited to the Paula Bianco website.
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